brand & marketing strategy services

Rooted in purpose. Grown with clarity. Made to connect.

"Phoebe and the team are lovely. She always has an idea!"

⭐️

"Phoebe and the team are lovely. She always has an idea!" ⭐️

Your brand is unique, let’s keep it that way.

No one-size-fits-all templates here. Just thoughtful, commercially-minded marketing strategy that moves with your brand, not against it. Whether you’re just finding your feet or managing multiple touchpoints, these services are designed to help you make sense of it all, shape it with intention, and scale it sustainably.

I work best with brands that care: about people, about the planet, and about doing things the right way. If that sounds like you, let’s get to work.

  • The Groundwork

    Build the roots before you grow.

    Groundwork is where we slow down to speed up. If you’re feeling overwhelmed, scattered, or stuck in a cycle of doing without direction, this is your starting point. Together, we’ll refine your brand’s positioning, messaging and marketing direction — so you’re no longer guessing what to post, where to show up, or how to scale.

    What you’ll walk away with:

    → A detailed brand + marketing audit

    → Ideal audience and tone of voice refinement

    → Key messaging anchors and brand clarity

    → Top-level marketing strategy recommendations

    → A reset on what matters (and what doesn’t)

    This is the deep breath your brand’s been waiting for.

    Let's begin

  • Common Thread

    Ongoing strategic support for evolving brands and creative teams.

    This is for the founders, in-house marketers and small agency teams who don’t need another cookie-cutter campaign: they need someone who gets it. Someone who knows the vision and can help hold it steady.

    In Common Thread, I become your behind-the-scenes partner, offering strategic insight and direction across your marketing efforts, launches and digital presence.

    Use this support to:

    → Create cohesive campaign strategies

    → Align your brand values across touchpoints

    → Add strategic weight to creative work

    → Soundboard and sharpen ideas

    → Build marketing plans that actually feel good to run

    Available as a monthly retainer or project-based format.

    I can't wait to get started

  • One to One

    One hour. All clarity. No waffle.

    Sometimes, you just need to talk it out. One to One is a focused 60-minute session designed to help you zoom in on the challenge, decision or idea you’re stuck on and walk away with direction, tools, and a clearer head.

    Perfect if you:

    → Need help shaping a launch

    → Are unsure where to focus your energy

    → Want input on your brand messaging

    → Are navigating change or growth

    → Just want a strategic sounding board

    You’ll leave with actionable notes, not generic things to add to another to do list.

    It’s like having a marketing brain in your back pocket, without the full-blown commitment.

    Find out more
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Our Method

We don’t believe in one-size-fits-all strategies, because your brand isn’t one-size-fits-all.

Every founder, every business and every audience brings something different to the table, and that’s exactly where we start.

Our method is rooted in listening first, then building strategies that feel personal, human and relevant to your people. Whether we’re helping you grow a loyal community or define your next campaign direction, we prioritise connection, clarity and originality. No copying what’s trending, no recycled frameworks: just real support that aligns with your values and vision.

Let’s begin →

Trusted by

  • wise, grounded, and always tuned in

    I brought Phoebe in as my co-coach in Scalable You and she has been such a gift — both for me and for my clients. She’s been an incredible sounding board: wise, grounded, and always tuned in. Her ability to hold space, ask the right questions, and offer powerful insight has added so much depth to the experience. I’ve seen first-hand how supported our clients in their marketing and sales strategies with her in their corner. I’m so grateful to have her as a collaborator and co-creator inside this space.

  • consistently creative & organised

    “Phoebe is one of the most motivated freelancers I have ever worked with. She is consistently creative and organised and is highly professional with the work she undertakes. Phoebe freelanced for Neon Rocks for 3 years and during that time she has demonstrated strong creative marketing and content generation skills. It's always a pleasure to work with Phoebe strategically, as she contributes thoughtfully and intentionally to marketing strategies with original ideas.”

  • blown away

    “Phoebe is extremely talented, she shows an exceptionally high level of initiative and has her finger fully on the pulse. I was blown away by the high level of work she produced for The Selfhood, Phoebe backs her creative output with a high level of thinking and intelligence and packs a strong and strategic approach to her tasks. Her professional but warm approach was amazing and I would happily recommend her to anyone in my network.”